Olympic Marketing Seminar concludes in Tokyo

The Olympic Marketing Seminar, which was attended by 61 representatives from 35 NOCs, took place in Tokyo on 5-7 September. The seminar was opened by ANOC Secretary General and IOC Member Gunilla Lindberg and JOC President and IOC Member Tsunekazu Takeda.

On the first day of the three-day seminar, a number of different NOCs made presentations about their marketing activities in PyeongChang 2018 and looked ahead to Tokyo 2020. A presentation and workshop on ‘Recognising and Nurturing Great Creative’ was then held, before some of the TOP Sponsors that were present, Intel P&G and Dow Chemical, made presentations about their cooperation with NOCs.

On day two, delegates took a tour of the Tokyo 2020 venues and were then invited to the Panasonic Innovation Centre, where the sponsor presented plans for 2020 NOC House Programmes that will allow NOCs to produce the necessary materials for their Houses during the Games. An introduction to Alibaba and their Olympic Partnership followed the presentation.

The final day opened with a presentation on Olympic Festivals and was followed by a presentation on how to maximise the activation of TOP and local partnerships via B2B projects with Dow Chemical. The seminar concluded with an open space session, allowing NOCs to share information and challenges with each other regarding their marketing programmes and discuss a number of ideas for the future.

The next seminar for group 3 NOCs will be organised in 2019.

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