Paris 2024 – Groupe BPCE becomes the first premium partner of Paris 2024
One year to the day that saw the Olympic and Paralympic Games return to France, Paris 2024 and Groupe BPCE officially announced the signature of their partnership.
Groupe BPCE, with its Banque Populaire, Caisse d’Epargne, Banque Palatine and Natixis brands, becomes the first group to join the Paris 2024 national partnership programme. This commitment, due to come into force on January 1, 2019 for the six years ahead, was made official by Tony Estanguet, President of Paris 2024 and Laurent Mignon, Chairman of the Management Board and Chief Executive Officer of Groupe BPCE.
The partnership sees Groupe BPCE team up with one of the world’s most powerful events in terms of media coverage, the biggest ever organized in France. Paris 2024 intends to leverage the exceptional media impact and engagement generated by the event to deliver on an unprecedented project: creative Games that propose an innovative model for sports events and responsible and sustainable Games that bequeath France a strong legacy. In short, Games that allow all those who want to play a part in the successful completion of a project, due to engage a whole country over the next six years, to start contributing right now.
Sport is obviously Paris 2024’s DNA. And Groupe BPCE’s engagement with sport through its Banque Populaire and Caisse d’Epargne brands – partners of French professional and amateur sport for over 30 years and the French National Olympic Sport Committee (CNOSF) since 2010 – naturally and swiftly brought the two entities together as partners. In teaming up with Paris 2024, Groupe BPCE strengthens its engagement with the French Olympic and Paralympic world. It also becomes a partner to France’s Olympic and Paralympic teams until 2024.
Paris 2024 and Groupe BPCE wish to harness the unique opportunity presented by the Games to foster lasting change and to get people moving in response to the challenges facing French society, by promoting participation in sport for all, the fight against sedentary lifestyles, equal opportunities, social inclusion via sport and fresh views on disability.
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