Hellenic Olympic Committee announces strategic partnership with ANTA as Gold Sponsor & Official Sportswear Partner

The leading Chinese sportswear brand ANTA formally announced its designation as a Gold Partner of the Hellenic Olympic Committee (HOC). ANTA will provide the Hellenic delegation with Official team uniforms for major international competitions.

As the birthplace of the Olympic Movement, Hellas carries a profound sporting heritage and holds a significant position on the international sporting stage. For the upcoming Winter Olympic Games Milano Cortina 2026, ANTA will serve as the official supplier of the Hellenic Delegation, providing Olympic collection and sportswear collection with a comprehensive range of footwear, apparel, and accessories designed for ceremonies and casual wear.

The collection is designed around a blue color palette inspired by the Hellenic national flag. Graphic lines draw inspiration from the wave motifs featured in the Hellenic Olympic Committee emblem, while mountain-shaped print details reference Mount Olympus, the country’s highest peak, blending contemporary sports aesthetics with Hellenic cultural heritage.

The range comprises multifunctional training pieces including ski suits, soft-shell ensembles and insulated down jackets, designed to meet the demands of diverse sporting and everyday scenarios while delivering comfort, functionality and refined style. The outdoor podium garments are enhanced with ANTA’s proprietary technologies, which afford dynamic moisture management and rapid dry ability alongside static thermal retention for superior warmth.