Launched in 2020, the ANOC Digital Accelerator Programme supports National Olympic Committees (NOCs) in their digital development and transformation. The programme was designed to provide practical, scalable and sustainable digital solutions adapted to the realities of NOCs worldwide.
Initially focused on online workshops, webinars and the creation of digital guidelines, the programme quickly expanded to include new services such as digital content production, broadcasting solutions and strategic partnerships with leading digital actors. Today, the ANOC Digital Accelerator Programme offers a comprehensive ecosystem aimed at strengthening visibility, engagement and digital performance across the Olympic Movement.
Discover how the ANOC Digital Accelerator Programme can support your digital ambitions.
powered by IRIS Sport
Measure, Analyse and Optimise Your Social Media Performance
The ANOC – NOC Social Media Dashboard is a dedicated digital tool that enables National Olympic Committees to monitor and analyse their social media performance with ease and consistency.
Updated bi-monthly, the dashboard tracks NOC activity across Facebook, Instagram, YouTube & TikTok (and historical data for X (Twitter)), providing clear insights into audience growth, engagement and content performance. The tool supports data-driven decision-making and helps NOCs refine their digital strategies.
Create your account today to access the ANOC Social Media Dashboard and gain valuable insights into your NOC’s social media performance.
The ANOC Digital Accelerator Programme delivers a structured series of webinars and digital workshops designed to support NOCs in developing their digital skills and understanding emerging trends.
Led by industry experts and ANOC partners, these sessions cover key topics such as digital communication, content strategy, social media best practices and innovation within sport. They also provide a valuable platform for NOC representatives to share practical insights, experiences and lessons learned with peers from across the Olympic Movement.
Access all webinar and workshop replays on ANOC.tv and continue building your digital expertise.
Ahead of each Olympic Games edition, including Tokyo 2020 and Paris 2024, ANOC delivered Social Media Handbooks designed for beginner, intermediate and expert users. These resources help NOCs establish clear communication standards, optimise platform-specific content and enhance engagement during the Games period.
Following each Summer and Winter Olympic edition, ANOC produces Social Media Games Performance Reports highlighting key trends, digital outcomes and examples of NOCs that performed strongly across platforms such as Instagram, TikTok, YouTube, X and Facebook.
By sharing best practices and showcasing successful strategies, these reports provide valuable learning opportunities for other NOCs to apply in future Games cycles and improve their overall digital performance.
Through the ANOC Digital Accelerator Programme, ANOC supports National Olympic Committees in securing official social media verification (blue tick) across Meta platforms, (Instagram and Facebook).
This service helps NOCs strengthen credibility, protect their digital identity and ensure audiences can easily recognise official accounts. To date, ANOC has successfully supported the verification of over 60 NOC social media accounts and will continue this work and consider expanding the service to National Federations.
The ANOC Digital Content Hub is a dedicated platform designed to facilitate the exchange of communication content between International Federations (IFs) and National Olympic Committees (NOCs).
By centralising content collection and distribution, ANOC simplifies access to high-quality digital assets and supports consistent communication across the Olympic Movement.
The platform also offers tailored services for NOCs, including custom video and photo production, social media content packages and editorial support, including social media copywriting.
Leverage the ANOC Digital Content Hub to enhance your storytelling and optimise your communication efforts.
The ANOC Digital Accelerator Programme is supported by trusted partners who bring expertise, innovation and industry-leading solutions.
PHOTOSHELTER
PhotoShelter is a digital asset management platform for organizing, storing, and distributing visual content for brands and photographers. Socialie, which belongs to the PhotoShelter family, is a social content distribution tool that helps brands and athletes share visual assets with their social audiences.
IRIS SPORT
IRIS Sport (Intelligent Research in Sponsoring) is an independent, international sports marketing research and intelligence provider born in Germany but now operating worldwide. We help rights holders, federations and brands maximize sponsorship value through cross-media measurement (TV/OTT, online and social), market research and fan insights, and data-driven valuation of sponsorship and broadcast rights. With strong Olympic expertise, IRIS delivers actionable recommendations that strengthen commercial strategy, partner servicing and long-term sustainable growth.
