ANOC launches first ever OTT platform

ANOC, in partnership with Sportall, leading sports streaming solutions provider, today launched – a new over the top (OTT) digital streaming platform developed to promote ANOC’s key properties and provide unprecedented opportunities for NOCs to increase viewership of their national events.

The free-to-view platform will be available worldwide and will provide fans and Olympic stakeholders with live coverage and highlights of the upcoming ANOC World Beach Games Bali 2023 as well as other ANOC events including the ANOC General Assembly and ANOC Awards.

As part of ANOC’s Digital Accelerator Programme, which was designed to enhance NOCs’ digital offerings, will also serve as a free platform for the NOCs to establish their own OTT channels. Individual NOC channels will be integrated into and become the main source of national Olympic sport in their countries, extending NOCs’ reach and engagement outside of major multi-sport events. will contribute to the growing popularity and awareness of beach sports by live streaming certain international-level beach sport competitions in the build up to this year’s ANOC World Beach Games and beyond. ANOC has reached agreements with numerous International Federations and is due to stream events across Beach Tennis, Air Badminton and Beach Wrestling with further competitions expected to be added. already features content from the ANOC World Beach Games Doha 2019 as well as previous ANOC Awards and General Assemblies.

ANOC Secretary General Gunilla Lindberg said:

“We are delighted to partner with Sportall to launch ANOC’s first ever OTT streaming platform. will become a hub for international and national sport. With the ANOC World Beach Games and qualification events all set to be streamed on, the platform will be a must-watch for beach sport fans around the world.

“We have developed to make sure it is as valuable to NOC as possible and that it can open up exciting new opportunities to engage their national audiences. By making this platform freely available to all NOCs, they will be able increase visibility of their athletes and National Federations’ events which are not consistently shown on mainstream media.”

Sportall President and Co-Founder Thierry Boudard added:

“We are extremely proud to be partnering with ANOC on this ambitious project. Sportall’s mission is to accompany sports rights holders in the exposure, promotion and monetization of all their valuable video content, building their OTT solution based on our latest technology platform and with the right model for each. This partnership will give us the opportunity to demonstrate our competences on a truly global level”

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