ANOC launches Social Media Handbook for NOCs
ANOC has launched its Social Media Handbook to equip National Olympic Committees (NOCs) with the tools needed to maximise their social media performance.
The handbook includes everything NOCs need to know about setting up, managing and implementing social media channels. It provides insights into strategy and planning, content creation, athletes, influencers, and paid media – as well as an appendix of key social media terms.
Through the use of the handbook, ANOC hopes some NOCs will be able to increase their visibility and raise their brand image, improve their relationships with their social media audiences and athletes, increase funding potential and promote the Olympic values in their countries.