ANOC Marketing and New Sources of Finance Commission assesses ways to support NOCs manage impact of COIVD-19

The ANOC Marketing and New Sources  of Finance Commission, led by chair Susanne Lyons, met virtually today, with the financial impact of COVID-19 on NOCs high on the agenda alongside discussions on where NOCs can be supported in finding additional sources of revenue.

The world has changed significantly since the Commission’s last meeting in October 2019, during which the marketing needs of the smaller NOCs were assessed and there were discussions on how ANOC can support these needs.

Since then, the global COVID-19 pandemic has seen the mass cancellation of sports events and most notably from a financial perspective, the postponement of the Tokyo 2020 Olympic Games.

The Commission reviewed the marketing and sponsorship related implications of the postponement of Tokyo 2020 as identified  by NOCs in the ANOC COVID-19 survey. The delay of the Games has caused widespread financial challenges among NOCs both in terms of sponsorship revenue and government funding and is a prominent area of concern.

During the virtual meeting, the Commission looked at ways that ANOC may be able to support NOCs overcome some of these challenges, including ideas such as facilitating best-practice exchange, coordinating online workshops, expanding website resources and online training.

The Commission will work on prioritising and developing the agreed initiatives over the coming months.

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