ANOC unveils exciting partnership opportunities for the XXVIII General Assembly and ANOC Awards in Hong Kong, China
The Association of National Olympic Committees (ANOC) is delighted to announce exclusive partnership opportunities for the XXVIII ANOC General Assembly and the ANOC Awards taking place in Hong Kong, China in December 2026.
The ANOC General Assembly, taking place from 7–10 December 2026, is by constitution attended by the full ANOC membership of all 206 National Olympic Committees. In addition, it attracts the top leadership of International Federations, the International Olympic Committee, future Olympic Games Organising Committees, Continental Associations and other key stakeholders, bringing together more than 1,000 influential delegates. This unparalleled gathering offers unique marketing platforms for businesses looking to showcase their brands to a powerful international audience at the heart of the Olympic Movement.
ANOC has developed comprehensive partnership packages across both the General Assembly and ANOC Awards designed to maximise brand exposure and engagement opportunities.
The ANOC General Assembly partner packages offer three tiers – Gold, Silver, and Bronze – each providing a variety of benefits, including access to networking and exhibition areas and integration with ANOC.tv and its social media channels
For businesses seeking association with sporting excellence, the ANOC Awards on 8 December 2026 offer further benefits through the Diamond and Ruby partnership tiers. These prestigious opportunities include the unique chance to present awards on stage alongside the world’s best athletes, and to create custom award categories, gaining naming rights and exclusive association with athletic achievement.
The ANOC Awards, held since 2014, celebrate the outstanding sporting performances at the Olympic and Olympic Winter Games and are broadcast globally during the General Assembly. Past awardees include global icons such as table tennis legend Ma Long, rising sprint star Julien Alfred, freestyle skiing sensation Ailing Eileen Gu and snowboarding great Shaun White, underscoring the event’s prestige and its role in honouring the very best of Olympic excellence.
In addition, the dedicated exhibition booth spaces available allow partners to engage directly with delegates over the course of four days, providing invaluable face-to-face interaction opportunities with decision-makers from across the Olympic Movement.
All packages include comprehensive digital marketing support, from email campaigns targeting event participants to branded content across ANOC’s growing social media platforms. The tailored approach ensures partners can select benefits aligned with their specific marketing objectives and budget requirements.
For full details of the available packages and tailored opportunities, please click here to access the complete Partnership Dossier.
