NOCs of the Americas have greatest social media follower growth in July
The ANOC Social Media Dashboard revealed that it was the NOCs of the Americas which generated the greatest absolute follower growth across their social media channels in July with Brazil registering the greatest increase of any NOC.
NOCs from the Americas grew their absolute following by 242.6k in July with the next highest growth coming from NOCs of Africa with a growth of 89.6k. NOCs from Europe grew by 58.2k, from Asia by 48.1k and from Oceania by 15.1k.
The Brazilian NOC grew its total following across its channels by 170.2k. The NOCs of Algeria (23.9k), Great Britain (20.9k), Morocco (20.3k) and Jordan (20k) rounded off the top five highest growers in July.