Liechtenstein Olympic Committee presents new vision, mission and strategy

Over the past few months the Liechtenstein Olympic Committee has been reviewing its vision and mission. Based on this, the strategy for the years 2021 to 2024 was defined. The focus is on Liechtenstein as a sports country: healthy, successful, sustainable!

As the umbrella organization of 49 sports associations, the NOC has a special responsibility in the sports structure of Liechtenstein. In order to be able to assume this responsibility in a planned and targeted manner, the NOC revised its vision and mission in recent months and based on this, defined its strategy for the years 2021 to 2024.

Since 2019 the Liechtenstein Olympic Committee has been responsible for the promotion of association-organized mass and performance sports. During the implementation of new methods for sports promotion, valuable input for the further development of the sports system and the future direction of the NOC was received and processed, through many discussions with athletes and associations. Based on these a new vision, mission and strategy was formed.

In the coming years, the focus will be on the keywords: healthy, successful, sustainable! In order to be able to implement this vision in a goal-oriented manner, the NOC is strongly relying on cooperation with its peers because of the size of the nation. In cooperation with the athletes, associations, coaches, the authorities and partners, the sports system and the recognition for sports should be promoted and positively developed. The athletes are the center of thinking and acting.

Another goal of the NOC is to motivate the entire population to engage in regular sports activities and further push competitive sports. Sport is understood as a school of life in which motivation, fairness and tolerance are the guiding values and shape behaviour.

Source: olympic.li

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