Series of motivational videos to mark “European Week of Sport” by NOC of Ukraine

On 23rd September, European Week of Sport (EWS) has started across Europe at the initiative of the European Commission.

For the second year in a row, the National Olympic Committee of Ukraine has been the coordinator of the European Sports Week in Ukraine.

As part of a wide range of EWS events and activities that are taking place throughout the country, in order to spread vivid stories and successful role models, the NOC Ukraine has created a series of 5 short motivational videos about the formula for success from famous athletes and show business outstanding personalities. The videos are aimed at spreading Olympic values, promoting a healthy lifestyle and physical activity.

In particular, one of the heroes of the videos is the Ambassador of the European Week of Sports in Ukraine, the UNESCO Champion for Sport, Olympic Champion Sergey Bubka. The NOC of Ukraine President and IOC Member speaks about his sports career, the importance of motivation in life and the secrets of success.

“Defeat yourself and you will defeat everyone! Don’t stop, even when you work and don’t see the result. At that moment, more than ever, you need to believe in your dream. That’s when the result will come, because life is a struggle. Look at the outstanding athletes: each of them has gone a difficult path to achieve a great goal, the most cherished dream – none of them stopped! Each of them put all strength and will, endurance and patience, faith and perseverance,” Sergey Bubka says in the video.

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