SPORTFIVE NAMED EXCLUSIVE GLOBAL MEDIA RIGHTS PARTNER FOR PANAM SPORTS
Panam Sports and SPORTFIVE signed an important agreement that makes the latter the exclusive global media rights company for the Pan American Games in Lima 2027 and Asunción 2031.
“This collaboration ensures that our athletes, member countries, and fans around the world will enjoy first-class coverage and exposure,” said Panam Sports President Neven Ilic.
Panam Sports President Neven Ilic and SPORTFIVE CGO (Chief Growth Officer) Robert Müller met at the Pan American Sports Organization’s offices in Santiago, Chile, to seal an important agreement between the two entities.
Starting today, SPORTFIVE becomes the exclusive global media rights partner of Panam Sports for the Pan American Games in Lima and Asunción.
Under this landmark agreement, SPORTFIVE will manage and commercialize the global media rights for both editions of the Games, focusing on maximizing visibility, engagement, and value across the Americas while expanding global reach through broadcast and digital platforms worldwide.
“This is a transformational step for SPORTFIVE,” said Robert Müller von Vultejus, Chief Growth Officer at SPORTFIVE. “By partnering exclusively with Panam Sports, we are not only deepening our footprint in the Americas but affirming our ability to deliver premium media solutions for multi-sport events on the global stage. We see immense potential in connecting the passion of Pan American sport with audiences worldwide.”
The partnership represents a shared vision to elevate the Pan American Games’ media presence and commercial appeal. SPORTFIVE will leverage its extensive experience in media distribution and content strategy to deliver comprehensive coverage across traditional broadcast, OTT, and digital streaming platforms, ensuring fans across every market can access the Games like never before.
“Our goal is to create a seamless and high-impact media experience across every market,” added Pedro Cubillos, Executive Director Global Media at SPORTFIVE. “We will leverage our deep distribution networks, data insights, and content capabilities to maximize reach, monetization, and engagement. The Americas will be a cornerstone of this strategy but our ambition is truly global.”
For Panam Sports, the agreement marks a pivotal step in expanding the visibility and commercial potential of the Pan American Games, one of the most significant multi-sport events in the world.
“We are very pleased to entrust SPORTFIVE with the global media rights to our Pan American Games,” said Neven Ilic, President of Panam Sports. “This partnership ensures that our athletes, member countries, and fans around the world, will enjoy world-class coverage and exposure. SPORTFIVE’s experience in media marketing across multiple markets gives us confidence that the value, experience, and legacy of our Games will be enhanced throughout the Americas and beyond.”
The collaboration will include the development of bespoke media and marketing packages, localized storytelling initiatives, and innovative content formats designed to engage audiences across all platforms.
“From a brand and marketing perspective, this collaboration aligns exactly with our vision for the Pan American Games,” noted Mathias Hannah, Chief Marketing Officer of Panam Sports Organization. “Together with SPORTFIVE, we aim to create a modern, digital-first media experience that celebrates the diversity and spirit of sport throughout our continent.”
The partnership between SPORTFIVE and Panam Sports reinforces the growing importance of cross-continental collaboration in sports media. By combining Panam Sports’ strong regional and world identity with SPORTFIVE’s global reach, both organizations are poised to redefine how the Pan American Games are shared, experienced, and celebrated across the world.
