Kenya National Olympic Committee partners with Kenya Charity Sweepstake to provide athlete support ahead of Paris 2024

The National Olympic Committee of Kenya (NOC-K) has entered into a partnership with Kenya Charity Sweepstake to provide support to Team Kenya on the road to Paris 2024.

The partnership was signed on 22 January and will see NOC-K receive 10% of the net game’s revenues from Kenya Charity Sweepstake from 2021 until 2024.

‘’NOC-K negotiated for this long-term partnership because one of the things that stand out is that the preparation of Team Kenya needs to start way before Olympics. One of the challenges has been financial resources to adequately support the athlete four or five years in advance,’’ remarks NOC-K Ag. Secretary-General, Francis Mutuku.

The solution to sports sponsorship has sometimes been corporate sponsorship, but often, it has been short term and linked to a specific event.  Therefore, this partnership with Kenya Charity Sweepstake, which is a stable institution with a long history of conducting lottery in Kenya makes them an ideal partner for a long-term engagement.

Source: Team Kenya