OFFICIAL MOTTO FOR THE JUNIOR PAN AMERICAN GAMES: “THE HEART IN THE GAMES”
Asuncion feels the pulse of the Asunción 2025 Junior Pan American Games, marking the beginning of the year with the launch of its institutional campaign and the official presentation of the slogan of the next Junior Pan American Games: “The Heart in the Games”.
Designed to connect and inspire, this communication action “The Heart in the Games” is an ode to the intrinsic passion that moves athletes along with the magic and energy of the nooks and crannies of emblematic sites in the Paraguayan capital.
In a presentation through the official digital platforms of ASU 2025, SND and Panam Sports, the launch of this campaign, which included videos, photographs and graphics, was unveiled.
“THE HEART IN THE GAMES”. This message seeks to connect with the emotions of the public and convey the magnitude of an event that will be a milestone for Paraguay and for the entire continent.
It is a campaign that seeks to subtitle the EMOTION OF SPORT through the athlete with his/her passion, dedication and determination; through the public with its support, admiration and accompaniment, through the city with the energy of its people and unique spaces. This way, Asunción is positioned as a sports capital, filling each venue with a multitarget audience, highlighting young adults as the main audience, creating a bridge between the athlete and the public, and connecting hearts.
“We continue working for Asunción to be remembered: as the capital where sports dreams come true, a place where we will encapsulate more milestones, where the energy of its people encourages you to believe that anything is possible. This campaign fully captures the essence of the Games, of the city and its people. We want everyone to feel the call to be part of this historic event” highlighted Larissa Schaerer, Deputy General Manager ASU2025.
“These Games are more than a competition: they are an opportunity to leave a legacy, to mark a before and after in the world of sport. An experience that inspires everyone, starting to think that in Paraguay it is possible. This piece symbolizes that; passion, effort, desire, talent and unity” added Victor Pecci, ASU2025 General Director.
