ANOC Launches Digital Content HUB to Strengthen NOCs’ Communication and Global Reach

ANOC is proud to announce the launch of the ANOC Digital Content HUB – a unique platform designed to connect National Olympic Committees (NOCs) and International Federations in a unified digital ecosystem that enhances Olympic communication and collaboration.

To bring this project to life, ANOC has partnered with Socialie, part of the PhotoShelter group, a leader in digital asset distribution and social media content management.

The ANOC Digital Content HUB will support NOCs in keeping fans engaged between Olympic Summer and Winter Games, and throughout the year.

This innovative initiative is designed to gather news, photos, and videos from International Federations and multisport events, and redistribute them to NOCs. It empowers NOCs to enrich their social media presence with timely, relevant, and high-quality content – promoting Olympians and future Olympians, increasing visibility for their disciplines, and driving attention to events across the Olympic world.

At the same time, it offers International Federations a unique opportunity to extend the reach of their content through the NOCs’ networks, potentially connecting with an audience of nearly 60 million followers.
This initiative benefits all stakeholders – NOCs, IFs, and the entire Olympic Movement – by strengthening collaboration, enhancing visibility, and keeping the Olympic spirit alive throughout the year.

A cornerstone of the HUB is ANOC.tv, which brings added value by showcasing events not covered by major broadcasters. It provides NOCs with exclusive access to tailored content they can share with their combined audience of nearly 60 million social media followers – expanding reach and impact far beyond traditional channels.

For ANOC, this new initiative marks another important step forward in the development of the ANOC Digital Accelerator Program, launched in 2021. The ANOC Digital Content HUB perfectly complements the program’s mission by providing concrete tools and support to help NOCs strengthen their digital capabilities and amplify their communication efforts.

ANOC Secretary General Gunilla Lindberg said:

“We are delighted to launch the ANOC Digital Content HUB to support NOCs engage their fans all year round. Through the HUB, NOCs will have free access to more digital content than ever before, providing them with new opportunities to showcase their athletes and build their audiences. By connecting NOCs and International Federations, the HUB will also help to strengthen collaboration for the benefit of the Olympic Movement.”